Successful people in international business understand the cultures of other countries and learn to change their practices in different cultures. They understand the importance of avoiding business decisions based on misconceptions—mistaken ideas.
One cause of misconceptions is ethnocentrism, the belief that one’s own culture’s way of doing things is better than the way of other cultures. It’s ethnocentrism that leads to failure in international business. To avoid ethnocentrism, it’s necessary to study the different elements（組成部分）of culture: language, values and attitudes, and customs and manners.
Language
A knowledge of the local language can help international business people in four ways. First, people can communicate directly. Second, people are usually more open in their communication with someone who speaks their language. Third, an understanding of the language allows people to infer meanings that are not said directly. Finally, knowing the language helps people to understand the culture better.
Values are people’s basic beliefs about the difference between right and wrong, good and bad . An attitude is a way of thinking or acting. Values and attitudes influence international business. For example, many people in the United States believe that chocolate from Switzerland is better than chocolate from other countries, and they buy a lot of it.
Customs and manners
Customs are common social practices. Manners are ways of acting that the society believes are polite. For example, in the United States, it is the custom to have salad （色拉） before the main course at dinner, not after. It’s not acceptable to talk with food in mouth at table. Failure to understand the customs and manners of other countries will bring difficulty selling their products. Orange juice as a breakfast drink of an American company in France doesn’t sell well because the French don’t usually drink juice with breakfast.
1. A knowledge of the local language allows international business people _________.
A. to communicate without outside help
B. to be more open with their customers
C. to express their thoughts indirectly
D. to have a better idea of their own culture
2. The act of many people buying chocolate of Switzerland shows the role of ________.
A. attitudes B. values C. manners D. customs
3. What would be the best title for the text?
A. Misconceptions in Business B. Basic Beliefs in Business
C. International Business Culture D. Successful International Business
4. The author’s purpose of writing this article is to tell people ___________.
A. how to take a right attitude in business
B. how to act politely and properly in business
C. how to use a local language in business
D. how to avoid misunderstandings in business
暑假作業暑假快樂練西安出版社系列答案科目：高中英語 來源： 題型：閱讀理解
Last week my youngest son and I visited my father at his new home in Tucson, Arizona. He moved there a few years ago, and I was eager to see his new place and meet his friends.
My earliest memories of my father are a tall, handsome, successful man devoted to his work and his family, but uncomfortable with his children. As a child I loved him. He seemed unhappy with me unless I got straight A’s and unhappy with my boyfriends if their fathers were not as “successful” as he was. Whenever I went out with him on weekends, I used to struggle to think up things to say, feeling on guard.
On the first day of my visit, we went out with one of my father’s friends for lunch at an outdoor café. We walked along that afternoon, did some shopping, ate on the street table, and laughed over my son’s funny facial expressions. Gone was my father’s critical (挑剔的) air and strict rules. Who was this person I knew as my father, who seemed so friendly and interesting to be around? What had held him back before?
The next day dad pulled out his childhood pictures and told me quite a few stories about his own childhood. Although our times together became easier over the years, I never felt closer to him at that moment. After so many years, I’m at last seeing another side of my father. And in so doing, I’m delighted with my new friend. My dad, in his new home in Arizona, is back to me from where he was.
56. Why did the author feel bitter about her father as a young adult?
A. He was silent most of the time.
B. He was too proud of himself.
C. He did not love his children.
D. He expected too much of her.
57. When the author went out with her father on weekend, she would feel .
A. nervous B. sorry C. tired D. safe
58. What does the author think of her father after her visit to Tucson?A. More critical. B. More talkative
C. Gentle and friendly. D. Strict and hard-working.
59. The underlined words “my new friend” in the last paragraph refer to .
A. the author’s son B. the author’s father
C. the friend of the author’s father D. the café owner
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科目：高中英語 來源： 題型：閱讀理解
Why should mankind explore space? Why should money, time and effort be spent exploring and researching something with so few apparent benefits? Why should resources be spent on space rather than on conditions and people on Earth? These are questions that, understandably, are very often asked.
Perhaps the best answer lies in our genetic makeup(基因構成) as human beings. What drove our ancestors to move from the trees into the plains, and on into all possible areas and environments? The wider the spread of a species, the better its chance of survival. Perhaps the best reason for exploring space is this genetic tendency to expand wherever possible.
Nearly every successful civilization has explored, because by doing so, any dangers in surrounding areas can be identified and prepared for. Without knowledge, we may be completely destroyed by the danger. With knowledge, we can lessen its effects.
Exploration also allows minerals and other potential(潛在的）resources to be found. Even if we have no immediate need of them, they will perhaps be useful later. Resources may be more than physical possessions. Knowledge or techniques have been acquired through exploration. The techniques may have medical applications which can improve the length or quality of our lives. We have already benefited from other spin-offs including improvements in earthquake prediction, in satellites for weather forecasting and in communications systems. Even non-stick pans and mirrored sunglasses are by-products(副產品）of technological developments in the space industry!
While many resources are spent on what seems a small return, the exploration of space allows creative, brave and intelligent members of our species to focus on what may serve to save us. While space may hold many wonders and explanations of how the universe was formed or how it works, it also holds dangers. The danger exists, but knowledge can help human beings to survive. Without the ability to reach out across space, the chance to save ourselves might not exist.
While Earth is the only planet known to support life, surely the adaptive ability of humans would allow us to live on other planets. It is true that the lifestyle would be different, but human life and cultures have adapted in the past and surely could in the future.
56. Why does the author mention the questions in Paragraph 1?
A. To express his doubts.
B. To compare different ideas.
C. To introduce points for discussion.
D. To describe the conditions on Earth.
57. What is the reason for exploring space based on Paragraph 2?
A. Humans are nature-born to do so.
B. Humans have the tendency to fight.
C. Humans may find new sources of food.
D. Humans don’t like to stay in the same place.
58. The underlined word “spin-offs” in Paragraph 4 probably refers to_______ .
A. survival chances
B. potential resources
C. unexpected benefits
D. physical possessions
59. What makes it possible for humans to live on other planets?
A. Our genetic make up.
B. Resources on the earth.
C. The adaptive ability of humans.
D. By-products in space exploration.
60. Which of the statements can best sum up the passage?
A. Space exploration has created many wonders.
B. Space exploration provides the best value for money.
C. Space exploration can benefit science and technology.
D. Space exploration may help us avoid potential problems on Earth.
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科目：高中英語 來源： 題型：閱讀理解
Space is a dangerous place. not only because of meteors (流星) but also because of rays from the sun and other stars. The Atmosphere again acts as our protective blanket on earth. Light gets through, and this is essential for plants to make the food which we eat. Heat, too, makes our environment endurable. Various kinds of rays come through the air from outer space, but enormous quantities of radiation from the sun are screened off. As soon as men leave the atmosphere they are exposed to this radiation but their spacesuits or the walls of their spacecraft, if they are inside, do prevent a lot of radiation damage.
Radiation is the greatest known danger to explorers in space. The unit of radiation is called “rem”. Scientists have reason to think that a man can put up with far more radiation than 0.1 rem without being damaged; the figure of 60 rems has been agreed on. The trouble is that it is extremely difficult to be sure about radiation damage-a person may feel perfectly well, but the cells of his or her sex organs may be damaged, and this will not be discovered until the birth of deformed (畸形的) children or even grandchildren. Missions of the Apollo flights have had to cross belts of high radiation and, during the outward and return journeys, the Apollo crew accumulated a large amount of rems. So far, no dangerous amounts of radiation have been reported, but the Apollo missions have been quite short. We simply do not know yet how men are going to get on when they spend weeks and months outside the protection of the atmosphere, working in a space laboratory. Drugs might help to decrease the damage done by radiation, but no really effective ones have been found so far.
1. According to the first paragraph, the atmosphere is essential to man in that ______.
A. it protects him against the harmful rays from space
B. it provides sufficient light for plant growth
C. it supplies the heat necessary for human survival
D. it screens off the falling meteors
2. It can be inferred from the passage that ________.
A. the Apollo mission was very successful
B. protection from space radiation is no easy job
C. astronauts will have deformed children or grandchildren
D. radiation is not a threat to well-protected space explorers
3. The best title for this passage would be ________.
A. The Atmosphere and Our Environment B. Research on Radiation.
C. Effects of Space Radiation D. Importance of Protection Against Radiation
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科目：高中英語 來源：重慶市2010年高考仿真試卷一（英語 題型：完型填空
完形填空（共20小題；每小題1.5分，滿分30分）
請閱讀下面短文，掌握其大意，然后從36～55各題所給的四個選項（A、B、C和D）中，選出最佳選項，并在答題卡上將該選項的標號涂黑。
We will meet a lot of crossings on the way of our lives．How to choose? The son of a brewer (釀造商), Jim Koch, presents it new 36 ．
When Jim was a teenager, his father did everything he could to persuade him 37 becoming a brewer, for he 38 brewing was so labour-costing a job．So 39 studied hard and went to Harvard to study law and business．In his second year, he 40 for he felt strongly that one 41
not wait till 65 to do what he wants in life．He became an instructor of the wilderness-education program．
After over three years, he went 42 , finished Harvard and got a 43 paid job at the Boston Consulting Group, 44 he stayed for five years．Still he was disturbed by 45 , “Is this what I want to be doing when I am 50?”
He 46 that Americans pay good money for beer．He thought why not to make good beer for Americans．Finally, he 47 his job and became a successful beer brewer．
As we all know, success is 48 to talent plus effort．However, in this story, success is applied with new meanings．To try to find what you are 49 and stick to it is what I learned from Jim．
Everyone should introspect (反思) himself from time to time like Jim, especially after he was 50
in one position．One might not be 51 for a job in his whole life．Since one will become 52 in his job, there are two ways which people usually 53 :one is to try to improve himself to 54 up with others still in this job; the other is to leave this job, and then find another one he is interested in．Both of them are 55 only if the job is what one is interested in．
36． A．spirits B．chances C．thoughts D．jobs
37． A．into B．from C．of D．in
38． A．mistook B．ignored C．forgot D．thought
39． A．Jim B．His father C．They D．One
40． A．put out B．left out C．dropped out D．moved out
41． A．must B．dare C．need D．can
42． A．forward B．back C．on D．away
43． A．lower B．poorly C．highly D．properly
44． A．where B．which C．when D．then
45． A．trouble B．doubt C．belief D．imagination
46． A．supposed B．noticed C．considered D．treated
47． A．lost B．got C．continued D．left
48． A．key B．answer C．equal D．suitable
49． A．into B．good at C．fit D．able
50． A．put B．seated C．fixed D．defeated
51． A．anxious B．ready C．fit D．important
52． A．successful B．interested C．impossible D．unable
53． A．build B．choose C．move D．complete
54． A．catch B．look C．hold D．stay
55． A．important B．available C．successful D．meaningful
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科目：高中英語 來源：2010年高考英語試題分類匯編——記敘文完形填空 題型：完型填空
第二節：完形填空（共20小題；每小題1分，滿分20分）
請認真閱讀下面短文，從短文后個題所給的A、B、C、D四個選項中，選出最佳選項，并在答題卡上將該項涂黑。
Another person’s enthusiasm was what set me moving toward the success I have achieved.That person was my stepmother.
I was nine years old when she enterd our home in rural Virginia. My father__36__me to her with these words:“I would like you to meet the fellow who is___37 for being the worst boy in this county and will probably start throwing rocks at you no ___38 than tomorrow morning.”
My stepmother walked over to me, ___39 my head slightly upward,and looked me right in the eye.Then she looked at my father and replied,“You are ___40 .This is not the worst boy at all, ___41 the smartest one who hasn’t yet found an outlet（釋放的途徑）for his enthusiasm.”
That statement began a(n) ___42 between us.No one had ever called me smart,My family and neighbors had built me up in my ___43 as a bad boy . My stepmother changed all that.
She changed many things.She ___44 my father to go to a dental school,from which he graduated with honors.She moved our family into the county srat,where my father’s career could be more ___45 and my brother and I could be better___46 .
When I turned fourteen,she bought me a secondhand___47 and told me that she believed that I could become a writer.I knew her ernthusiasm,I___48
it had alreadly improved our lives.I accepted her ___49 and began to write for local newspapers.I was doing the same kind of___50 that great day I went to interview Andrew Carnegie and received the task which became my life’s work later.I wasn’t the ___51 beneficiary (受益者).My father became the ___52 man in town.My brother and stepbrthers became a physician,a dentist,a lawyer,and a college president.
What power __53 has!When that power is released to support the certainty of one’s purpose and is ___54 strengthened by faith,it becomes an irresistible（不可抗拒的）force which poverty and temporary defeat can never ___55 .
You can communicate that power to anyone who needs it.This is probably the greatest work you can do with your enthusiasm.
36.A.rushed B.sent C.carried D.introduced
37.A.distinguished B.favored C.mistaken D.rewarded
38. A.sooner B.later C.longer D.earlier
39. A.dragged B.shook C.raised D.bent
40. A.perfect B.right C.wrong D.impolite
41. A.but B.so C.and D.or
42. A.ageement B.friendship C.gap D.relationship
43. A.opinion B.image C.espectation D.mind
44. A.begged B.persuaded C.ordered D.invited
45. A.successful B.meaningful C.helpful D.useful
46. A.treared B.entertained C.educated D.respected
47. A.cemera B.radio C.bicycle D.typewriter
48. A.considered B.suspected C.ignored D.appreciated
49. A.belief B.request C.criticism D.description
50. A.teahing B.writing C.studying D.reading
51. A.next B.same C.only D.real
52. A.cleverest B.wealthiest C.strongest D.bealthiest
53. A.ebthusiasm B.sympathy C.fortune D.confidence
54. A.deliberately B.happily C.traditionally D.constantly
55. A.win B.match C.reach D.doubt
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