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Shopping is not as simple as you may think! Much has to be done for the producers before putting the products on the shelf.

Color, for example, changes a lot according to what the producers are trying to sell. Health foods are packed in greens, yellows or browns because we think of these as healthy colors.

When some kind of medicine was brought out recently, researchers found that the color of the package(包裝) caused the shoppers to lose interest because they made the product look ineffective(無效的). At last, it came on the market in dark blue and white—blue because we think of it as safe, and white as calm.

The size of a package can also attract(吸引) a shopper, although quite often a bottle doesn’t hold as much as it appears to.

It is said that the better-known companies spend about 40 percent of the cost of the product itself on packaging!

The most successful producers know that it’s not enough to have a good product. The head of Pears Soap, who for 25 years has used pretty little girls to sell their goods, came to the conclusion: “Any fool can make soap, but it takes a talent to sell it.”

1. Health foods are usually packed in colors Except ________.

A. green            B. black          C. yellow            D. brown

2.Why did the shoppers lose interest in the medicine?

A. Because of the size of the product.      B. Because of the color of the product. 

C. Because of the color of the package.     D. Because of the cost of the product.

3.If a new product costs $ 60, how much money may be spent on packaging?

A. $ 24            B. $ 36            C. $ 40            D. $ 60

4.Which of the following is the key to the success in product sales?

A. The way to sell goods.              B. A good product.

C. The one who makes a product.        D. A nice color.

5.The passage is mainly about ___________on shopping.

A. advantages of products              B. the importance of packaging

C. choices of products                 D. the cost of packaging

Zhang Li lies in bed sadly. The 24-year-old young man lost his right leg because of a blood disease. The doctor said that his 10 years of smoking had caused the disease. “I began to smoke when I was in Junior 3. It made me feel like a man and I thought it looked cool. Now I know I was really wrong.” said Zhang.

It is a mistake many teenagers make. It is said that about 40 million of the country’s young people between 13 and 18 have tried smoking. Nearly 68 percent of teenager smokers smoked their first one before the age of 13. Those who live in big cities started even earlier. Many teenagers see people smoking in the movies. But in real life, stars like Jackie Chan think smoking is a bad thing. In fact, smoking is one of the top killers in China. Each year one million people die from smoking-related(與吸煙有關的)diseases. Smoking causes illnesses like lung cancer and heart disease.

Doctors say that the younger a person starts smoking, the worse it will be. If a person starts smoking as a teenager, he or she may live twenty-two years less than non-smokers.

1.What kind of disease did smoking cause for Zhang Li?

   A. Lung cancer.          B. Blood disease.           C. Heart disease.

2.From the passage, we know Zhang Li started to smoke when he was      years old.

   A. 13                    B. 14                       C. 18

3. The city’s young people          .

   A. knew that smoking was a bad thing

   B. tried smoking when they were in Junior 3

   C. started smoking earlier than those in the country

4.Which of the following is NOT TRUE according to the passage?

   A. Zhang Li had a disease and lost his left leg.

   B. Smoking may cause many kinds of diseases.

   C. Smoking may make you have a shorter life.

5. What does the underlined word “non-smokers ” mean in English?

   A. People who like smoking.

   B. People who smoke.

    C. People who don’t smoke.

Shopping is not as simple as you may think! Much has to be done for the producers before putting the products on the shelf.
Color, for example, changes a lot according to what the producers are trying to sell. Health foods are packed in greens, yellows or browns because we think of these as healthy colors.
When some kind of medicine was brought out recently, researchers found that the color of the package(包裝) caused the shoppers to lose interest because they made the product look ineffective(無效的). At last, it came on the market in dark blue and white—blue because we think of it as safe, and white as calm.
The size of a package can also attract(吸引) a shopper, although quite often a bottle doesn’t hold as much as it seems to.
It is said that the better-known companies spend about 40 percent of the cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The head of Pears Soap, who for 25 years has used pretty little girls to sell their goods, came to the conclusion: “Any fool can make soap, but it takes a talent to sell it.”
【小題1】Health foods are usually packed in colors Except ________.

Zhang Li lies in bed sadly. The 24-year-old young man lost his right leg because of a blood disease. The doctor said that his 10 years of smoking had caused the disease. “I began to smoke when I was in Junior 3. It made me feel like a man and I thought it looked cool. Now I know I was really wrong.” said Zhang.
It is a mistake many teenagers make. It is said that about 40 million of the country’s young people between 13 and 18 have tried smoking. Nearly 68 percent of teenager smokers smoked their first one before the age of 13. Those who live in big cities started even earlier. Many teenagers see people smoking in the movies. But in real life, stars like Jackie Chan think smoking is a bad thing. In fact, smoking is one of the top killers in China. Each year one million people die from smoking-related(與吸煙有關的)diseases. Smoking causes illnesses like lung cancer and heart disease.
Doctors say that the younger a person starts smoking, the worse it will be. If a person starts smoking as a teenager, he or she may live twenty-two years less than non-smokers.
【小題1】What kind of disease did smoking cause for Zhang Li?
A. Lung cancer.  B. Blood disease.   C. Heart disease.
【小題2】From the passage, we know Zhang Li started to smoke when he was      years old.
A. 13 B. 14   C. 18
【小題3】 The city’s young people          .
A. knew that smoking was a bad thing
B. tried smoking when they were in Junior 3
C. started smoking earlier than those in the country
【小題4】Which of the following is NOT TRUE according to the passage?
A. Zhang Li had a disease and lost his left leg.
B. Smoking may cause many kinds of diseases.
C. Smoking may make you have a shorter life.
【小題5】 What does the underlined word “non-smokers ” mean in English?
A. People who like smoking.
B. People who smoke.
C. People who don’t smoke.